Die psychologische Hierarchie einer Email Kampagne

The relationship between the email marketer and the email subscriber is an unspoken alliance, and also a source of constant tension and potential. The email marketer owes her job, database, and likely revenue to the subscriber who provides permission in exchange for (hopefully) special offers, content, and respect and relevancy. The email marketer often loses sight of this invaluable permission during the march to some interdepartmental meeting or shared goal...