3 Herausforderungen für das Email Marketing

I participated in the Friday #profschat Tweetchat on email marketing and was really interested to hear and learn about all the challenges marketers are still facing when it comes to developing and executing truly effective email campaigns. Top of the list was segmentation, personas, time of day and frequency.

First things first. Email marketing is a must in any marketer’s strategy toolbox. It is essentially the best way to get your content and message to your audience to spark an engagement, continue a conversation or reignite a relationship and/or renew interest in your company’s products or services. I have found it to be extremely effective in generating leads using compelling content that relates to an industry problem.

Let’s tackle these challenges one by one...