Wie können sich Email und Social Media Strategien ergänzen?

Social media and email marketing are a marriage made in heaven — the two fit so nicely together that it’s silly to not integrate both into your marketing strategy. But, it may not be obvious how to effectively integrate your social media and email marketing campaigns. Here are some best practices:

DO’s of integrating social media and email marketing:

DO use consistent branding

DO include other social networks

Do provide incentives to build your email marketing list

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Don’ts of integrating your email marketing with your social media strategy:

Don’t use your newsletter for the hard sell.

Don’t fill subscriber’s inbox with email marketing