Email Marketing sorgt für mehr Umsatz!

The research team at ExactTarget embarked on a mission to discover how consumers’ used different technology, channels, and media when it came to their purchase behavior. In order to better understand how channel preference translates into action (buying), we asked our survey respondents from our 2012 Channel Preference Report to identify the channels where marketing messages had actually inspired them to purchase. While email and direct mail topped the charts, we saw telephone, Facebook, text messaging, mobile apps, and Twitter register significant purchase influence even though they may not be the preferred marketing channels of our respondents.