Das Timing ist das Wichtigste im Email Marketing!

The goal for every marketer is to deliver the right message to the right person at the right time. Ideally, if we had infinite resources and unlimited knowledge on our customers, we would optimize the experience for each customer. However, as marketers, we must make choices. When making the choice between delivering the right message or delivering at the right time, timely communication wins! Let me give a few examples.

Purchase confirmation. The goal of a purchase confirmation message is to validate the purchase, reinforce the brand, and open the conversation for additional products and services. Getting the message into the inbox within seconds is critical. With this message, you confirm the purchase, build additional brand equity, and begin a conversation with your customer.