Wie Sie Ihre Email-Zustellung sabotieren können? Einfacher als Sie denken!

The definition of sabotage is "an action aimed at weakening another entity" and comes from the French root word of 'Saboter' meaning to spoil through clumsiness. Sometimes marketers may be unaware that even though they're not deliberately trying to hurt their program, their actions may directly harm their deliverability efforts.

Inactive Addresses:
Often marketers do something that seems simple and innocent, yet poses a massive risk to their email reputation, deliverability and results. Sometimes marketers look for quick revenue dollars by maximizing all the contacts they have. For example if you have a list of inactive contacts that you've tried to reengage with no luck, I recommend to keep those contacts separate from your core, performing list. By keeping inactives as part of your core list, or adding them back into the list, there is an enormous risk of the inactive contacts spoiling the great deliverability rates accomplished with your very active list. Don't risk a couple extra dollars at the sake of delivering your message to an inactive list.