Ein Interview mit Justin Premick (AWeber) über den richtigen Einsatz von Email Marketing

Email’s true value lies in the permission that people on your brand’s email list have given you to talk to them. Sure, sometimes that’s going to involve you sending coupons, sale notifications and other promotional emails, but it doesn’t always have to be that. Email can:
- Thank customers for their orders.
- Teach them how to use the products they’ve purchased.
- Highlight lesser-known features and benefits of your products.
- Ask for feedback on your products, customer support or other parts of your business.
- Share success stories of other customers.