E-Mail und Social Media werden 2011 zwei Drittel aller Konsumenten erreichen

The explosive growth in mobile web enabled devices is creating a completely new email and social media marketing archetype. In just four years more than two thirds of all consumers on Earth will be reachable by these online promotional avenues!

Each Email Address Becomes More Important

According to a study by Radicati Group, wireless email users currently top half a billion and will reach nearly 1.2 billion by 2015. As more mobile web enabled device users come online, the research shows that paradoxically the number of email accounts each user has will actually drop. Since personal computer numbers are expected to hold fairly steady, there are 3.1 billion email accounts today for an average of 5.8 accounts per user while by 2015, the total number of email accounts will increase by one billion while the users increase by half a billion: resulting in a precipitous drop to 3.4 accounts per user. This statistic turns out to be good news for email marketers as by extrapolating the figures we find that while each email address now captures 17.2% of a user's attention, in four years that percentage of time will have increased to 29.4%. This rationalization of email accounts makes each address more important to marketers… 58.5% more important in just four years!