E-Mail-Templates gestalten für Männer und Frauen

Are you a marketer who takes gender into account when designing your email templates? If not, we have some good reasons why you should give it some extra thought. There are a few studies showing that men and women react differently to email designs, information you can apply when putting together your email newsletters. These should be interesting findings for email marketers who want to get the most from their gender segmentation and targeting efforts.

Email Aesthetics

Newcastle University in the United Kingdom is renowned for the world class research it conducts in a broad range of areas. One of its more recent studies shows that men and women have different preferences when it comes to colors and various other email design aspects. According to the research, males prefer darker colors and prominent horizontal lines in email messages. Interestingly, the study found that females do not prefer pink. Instead, it showed that they like designs that have a variety of colors. This may not seem like a big deal, but how you use this information to design your templates could play a role in influencing clicks and even purchases.