E-Mail-Personalisierung nur wenn Sie Ihren Kunden auch wirklich kennen

You know about merge tags, they’re the little codes that help you make an email feel personal. Blogger Hal has a great article where he describes the annoyance and danger of email over-personalization in your newsletter, yet when judiciously applied in proper amounts, they are a very effective tool.

I’d like to make another suggestion to you as you decide exactly how to best employ email personalization: use them as you’d speak them, especially when it comes to subject lines.
Who’s Calling Out My Name from My Inbox
Let’s take a look at a snapshot of my inbox a few days back. I received two personalized emails from two very different companies. One I noticed immediately, one I ignored completely (at least for a while). Though they started out the same, they took two very different paths to my brain.