Das ABC des E-mail-Marketing

A is for Auto responders
An auto response trigger is the criteria that is used to send an automated email. One example could be sending an email on a recipient’s birthday, or sending an email when a survey has been completed. You can also use these as follow up messages to send reminders, or post event surveys, and more!

B is for Bouncebacks
A Bounceback is an email that has not been able to make it to your recipient’s inbox due to an error. There are two types of bouncebacks. A hard bounce occurs when there is a permanent failure, and a soft bounce occurs when there is a temporary failure. This is where data cleansing becomes very important.