6 Strategien, damit Ihr B2B Newsletter gelesen wird

A regularly published B2B email newsletter is a staple of most B2B digital marketing strategies. They are a cost-effective, if inefficient, way to nurture prospects and help maintain a relationship over a client's lifetime.

Unlike a typical B2C email message with its strong, conversion-driven focus, the B2B newsletter usually serves multiple purposes, including:
Attract prospective leads.

- Nudge prospects already in the pipeline closer to a sale.

- Connect with customers and reinforce their decision to buy from you.

- Establish or reinforce the company's authority as a thought leader.