6 E-Mail Tests, die Sie versuchen sollten

Testing your email campaigns isn't easy. There's a lot that goes on: determining which pieces of the campaign to test, selecting message to test, finding time to execute the test, and analyzing results. In fact, according to Econsultancy's Email Marketing Census 2011, only one in three responding companies (32 percent) carry out regular testing for email marketing; one in four said they infrequently carry out testing, while 13 percent don't test at all.

If you test your campaigns - keep it up! If you're not testing, why not? Testing your campaigns can give you invaluable, actionable information to improve future campaigns immediately.

Starting today, pick one of these six components and test your emails to find ways you can improve for your clients and customers. It will likely pay big dividends in the future.

From line. The from line is the unsung superhero of every email. It's the first thing a recipient sees in his inbox, and it's the first impression the recipient has of your brand and message. Test your brand's name against a more personal connection (a sales rep's name, for example) to see which garners a higher open rate. But, be sure to avoid the random marketing person's name no one knows. One of my agency's clients tested personalization in their from line and achieved much more engagement than a generic from - their sales reps' phones started ringing within minutes after the email was sent.