4 Tipps zur Optimierung Ihrer E-Mails

Creating email content can be a challenge, especially if you’re new to writing for the web. Attention spans are short and relevancy is key. Keep in mind that your recipients’ time is valuable. You want to present them with the most relevant and fresh information possible and make it easy for them to find additional content. The following tips are great ways to optimize and improve the readability of your email campaigns. Don’t forget to benchmark so you can measure success!

1. Break up your Content
Three great ways to break up content and make it easier to scan are:

Sub headers with short paragraphs
Bullet points
Numbered lists
You have your readers’ attention for a limited amount of time. You want to get your message across quickly and succinctly. Content needs to be easily scanned and different pieces of information should be concise so that readers are able to easily find the information most relevant to them.