B2B Content Marketing: Was erwartet uns 2014?

Content marketing is a word I never heard a year ago, but changes to the Google Algorithm mean firms have few quivers in their arsenal to attract visitors to their sites. Gone are the days of black hat SEO where firms used trickery, bought backlinks, and keyword loaded their content until it was useless.

And, the rest of the world is starting to notice the importance of content marketing — even B2B firms which tend to lag in adopting marketing innovations.