Wie geht es im E-Mail-Marketing weiter?

To take the pulse of email trends and best practices, BtoB East Coast Bureau Chief Christopher Hosford recently conducted a virtual roundtable discussion with email marketing executives. Participating were Christopher M. Litster, senior VP-sales and marketing, Constant Contact; Bonnie Malone, director-response consulting, Return Path; Pamela McAtee, senior VP-digital solutions, Epsilon; Jon Miller, VP-marketing and strategy, Marketo Inc.; and Dela Quist, CEO, Alchemy Worx. BtoB: Marketing has moved quickly in the past few years, with a number of new channels and trends emerging. What impact does this have on email?