Der größte Fehler im Email Marketing

Email marketing is fast. Email marketing is cheap. (At least, comparatively). Email marketing is targeted. And email marketing is incredibly simple to mess up. After all, emails are among the easiest marketing materials to get rid of. A direct mail piece has to take a trip to the trash—but with one click, an email is gone. And while marketers are learning to optimize their subject lines and their snippets/pre-headers, there’s still one part of their emails that can get them sent to the trash even before their opened. For those of you who are unfamiliar with it (and most are) let’s discuss the dreaded "From Line" fail...