Marketing Emails haben eine Lebensdauer von 48 Stunden!

If you let a week go by without paying attention to how your customers are engaging with you via emails, you may be losing a load of business. That's what Quinn Jalli, SVP of digital marketing solutions at Epsilon, told a roomful of marketers at a client lunch in New York yesterday.

He said his analysis of Epsilon client campaigns uncovered the eye-opening fact that two-thirds of emails are opened on the first day people get them, and one-third are opened within two hours. Most marketers, he said, highly overestimate the shelf life of their emails. “After 48 hours,” Jalli said, "your email is effectively dead." ...