6 Bereiche Ihres Marketings, die Sie fortlaufend optimieren sollten

It probably goes without saying, but we're huge fans of optimization here at HubSpot. But we also know that optimization can be exhausting. Most marketers have a lot on their plates -- it’s enough to try and design a marketing strategy, write an ebook, and hit your monthly lead gen goal without the worry of testing and optimizing everything.

So rather than reaching for a gallon of Ben and Jerry’s and hiding until all this bad noise about A/B testing stops, think about how much more efficient optimization can make you in the long run! Because I am an optimization nerd, I think about how to optimize everything -- from how I bake cookies to which road I take to work. If you aren’t similarly obsessive, however, this blog post is for you. It'll teach you how to focus your optimization efforts on the elements of your inbound strategy that will really move the needle. So here are six things that you should regularly be optimizing to continuously make a noticeable difference on your bottom line...