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Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports that 51.7% of U.S. email users are either “somewhat or extremely likely” to buy a product or service based on an email they have read on their mobile device. Experian recently reported that 45% of the 2012 holiday season’s emails were opened on mobile devices. This sharply-growing trend makes it necessary to optimize their emails for mobile devices...