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“I don’t want to share with my sister. I don’t like her baby toys!”

This is a statement I often hear in my house. I have two girls ages 3 and 7. The eldest hates having to share with her younger sister. She’s likely right in her feelings.

While it is convenient for my wife and me to buy one toy and have the two kids share it, a toy that is age appropriate for the three year old is often too simple for the eldest. And an excellent toy for the seven year old is too complex for the three year old to use. So we have to have two unique toys appropriate to each age group to keep both kids engaged and happy.

This solution is applicable to your email marketing plans as well...