Mit Facebook Ads das Email Marketing unterstützen!

This is a guest post by SocialCode CEO Laura O’Shaughnessy. SocialCode is a digital agency and Washington Post Co. subsidiary that focuses on social media marketing and advertising.

While helping Fortune 500 brands understand how to realize the most value from social media advertising — on Facebook, specifically — I’ve often found that it’s helpful to compare this method of advertising with a more tenured marketing technique, one with which more people are familiar. Facebook advertising is in many ways like traditional email marketing, only with more perks. Here’s how.

When trying to wrap your head around advertising on Facebook, it helps to think that you are still taking the basic steps necessary to run a successful email campaign, including...