Eine Umfrage! Wie Email Marketing sowohl für Marken als auch für Verbraucher funktioniert.

A new survey from Blue Kangaroo, a company that notifies consumers of deals and promotions from thousands of brands, gives some fantastic insight into just how consumers feel about the email marketing that they receive on a day to day basis. The survey was comprised of twelve questions, each pertaining to a different aspect of marketing emails. The sample that the survey was conducted with was composed of 1,090 U.S. adults from ages 18 to 64, which covers pretty much all bases meaning that the results of the survey are quite balanced. It seems that people feel a lot better about receiving marketing emails than some may think...