5 Faktoren des erfolgreichen Email Marketings in Deutschland

Email is the foundation of online communication—after all, 94% of online consumers are subscribers. When we look holistically at purchase behaviors as they relate to marketing channels, we see that 45% of German consumers have made a purchase as a direct result of a marketing message they received via email. This statistic alone may be enough to convince you of the importance of using email to drive engagement and conversion. When analyzing the success of this channel, however, there are a number of other factors to consider.

1. AGE
While it may not be surprising to learn that 18-24 year olds are the least likely (36%) to have made a purchase as a direct result of receiving an email, there’s a significant increase in the number of consumers aged 25-34 who have done so. In fact, 25-35 year olds are the most likely (53%) to have made a purchase as a direct result of an email message they received. So, why the jump in behavior between two seemingly similar age groups?