Steigern Sie die Interaktion Ihres Newsletters mit Gamification

Games are popular on the Internet. You may even know someone who plays Farmville on Facebook. Games are addicting and also throw in the element of challenge and competition. They are all the rage right now. Companies like Zynga, who bring us Farmville and Words with Friends, have seen astronomical user adoption.

Marketers are now using this phenomenon in their marketing campaigns. The term that has been attached to this tactic is “gamification.” Marketers are challenging their target market to games of chance or skill. They are playing into the fact that it’s hard to resist a challenge, and, as a result, people will participate...