So erstellen Sie Email-Betreffs für mehr Reaktion und Re-Engagement

Expanding on our earlier post about re-engagement, we thought we would talk a bit about subject lines specifically for re-engagement campaigns.

I’m sure we all agree, the subject line is really the door to the email, that really hooks you and gets you to open it, (The email that is, not the door) Of course other factors are just as important, but for today, the guy in the hot seat is the subject line.

We take some inspiration from Tim Watson from Smart Insights who recently presented at the DMA Email Customer Lifecycle Win-back breakfast seminar. He has provided a full write up which you can read here but we know you are busy and we thought you might like a summary.