Sie möchten mehr Spannung und Action? Dann brauchen Sie Call-To-Action!

As email marketers, one of the biggest challenges we face is harnessing our audience’s interests in a way that entices them to act.

Whilst structure, design and content are all essential elements within your email, they are most powerful when used to complement and enhance the most important element – your call to action.

Here are some helpful tips about how to create a clear and strong call to action.

Identify your objective and plan around it
Be clear on exactly what you want your recipients to do when they read your email. Would you like them to register for an event, purchase a product, read an article, enter a competition or claim an offer?

Try not to complicate your email with multiple calls to action. Decide on your single most important call to action and then design your email to complement and draw attention to it.