Sind Reminder und Wiederholungen im Email Marketing immer richtig?

We get this question a lot when working with clients, and here is what we’ve seen – every resend email campaign, on average, results in a 5% increase in open rate and 2% increase in click rate. So the question becomes, if you can get these additional opens and clicks with minimum effort and cost, why not, right? Well, like most marketing strategies, it is going to depend on the situation.

Repeat When Necessary, Use With Caution

If your email marketing campaign performed poorly the first time, it is always worth considering resending the campaign to non-openers. Without annoying your customers, of course. Considerable time, money and effort (perhaps along with approvals from legal) go into building an email, and thus we always advise squeezing out as much ROI from it as possible. But always use caution as it is best not to overuse this tactic.