Email Marketing für Einzellhandel - 10 wertvolle Tipps von Pure360

Email marketing offers an excellent opportunity for a retailer to boost customer loyalty and sales without the expenditure that other forms of advertising demand – it’s a no-brainer.

Many of the tips included below will apply to other industries as well, but – where appropriate – the retailer’s specific circumstance has been taken into account. Read on for ten steps towards more effective email marketing…

1. Subject line
Always crucial as it is the first thing people will read, a retailer-specific issue is that subject lines offering free gifts or discounts can look a little like spam. Use intrigue, information, puns, limited time-periods, free shipping and other special offers to get people to click through, but be aware of the spam issue.