6 Regeln, welche alle Email-Marketer beachten und einhalten müssen

I adore my older brother. He is the unsung hero who helped fashion the geekinista that I am today.

However, sometimes he irritates the heck out of me. Especially when I try to explain to him exactly what Constant Contact does. Twice now, I’ve started in on my spiel and he’s interrupted me with “Oh, so you send out spam?”

No more Christmas presents for him.

I don’t share this to just rag on my brother though, I want to make a point.

As email marketers, we have the misfortune of being lumped in with a lot of businesses that aren’t exactly respectful of people’s inboxes.

Not only do we have to do our best to send out quality, permission-based email, we need to know the key terms and concepts of the industry, especially when it comes to email compliance.