So führen Sie eine erfolgreiche Mobile-Email-Kampagne durch!

This essay is adapted from 14 Essential Mobile Marketing Tactics, by Igor Faletski and James Sherrett, © 2012 Mobify Research and Development.

Today, there are three times as many smartphones activated every minute as there are human births. In 2011, there were 6.6 billion mobile connections made and 3.6 billion mobile subscribers globally.

Mobile web adoption is happening eight times faster today than Web adoption in the late 1990s and early 2000s.

A dramatic increase in mobile email is indicative of a seismic shift in Web behavior. Internet marketing research company comScore found that while Web-based email declined significantly throughout 2010, mobile email use surged 36 percent from the prior year and grew across all age groups.