Email als mobile Call-to-Action Plattform

With so many more interesting ways to communicate with customers, I honestly never thought I'd be excited to write a column about email. Sorry to email lovers out there, but it's true. However, as we've been designing user experiences centered around mobile devices, email has reared its aging head and has become a viable, and extremely interesting call to action. To be clear, I'm not talking about outbound email from your company, but inbound email from users.

To set the stage, let's identify the problem we were trying to solve. On a desktop or laptop, it's a trivial idea to see a link on a website or in a PDF, click it, and put the resulting browser window or tab in the background so you can look at it later. It's also very easy to fill out forms on the PC because of the existence of a keyboard.