Richtig Segmentieren = Relevante Inhalte für den Empfänger

In my role at Sign-Up.to I’m often asked “What’s the best way of segmenting data?” by my clients. It’s a question that I welcome, segmenting your data is the key to achieving the best possible email marketing results. It’s really the best way to make your emails relevant and help your subscribers feel more engaged with your brand. The question is, where do you begin? It can seem like a daunting task so in this blog post I’ll look at how you can get started, breaking the process down into small and manageable steps.

Why are you going to segment your data?
First things first, what are you trying to achieve? Before you approach this task you need to think about your reasoning for it. Segmentation has to be viewed as a long term change, you don’t want to get a month or so down the line and realise you hadn’t thought about x, y or z, so thinking through your reasons is essential.