Mehr Open-Rate, CTR und ROI mit Lifecycle Email Marketing

During my time at eCircle, I have learnt that, if used correctly, email marketing can be a highly effective and profitable channel, even with the use of a basic strategy. However, little changes and improvements can have a significant effect upon open rates, click-through rates and ROI.

The email channel should be about building a relationship with your consumer – get to know their habits, preferences and behaviour. Remember this when collecting email addresses, think: What is the best or most appropriate way to segment the data? All information you collect from your subscribers should enable you to personalise your messages. This will not only benefit you, but also your consumer – you won’t be sending unnecessary volumes of emails and your recipient won’t feel like ‘just another email address’.