MarketingSherpa Email Summit 2012

The MarketingSherpa 2012 Email Summit was held last week in Las Vegas and some familiar themes were heard by hundreds of leading email marketers at Cesar’s Palace in Las Vegas. From the presentations and our video interviews with the thought leaders attending, here are five takeaways from the summit for email marketers to consider.

Listen to your customers
Sounds simple enough, but are you actually listening to what they want? Are you asking them? Or are you assuming you know what they want and trying to convince them. Actually listening to your customers and then acting on what you hear means less convincing and more converting.