Die Versand-Frequenz wird nur durch relevante Inhalte gesteuert!

It’s a basic idea, but one many e-mailers frequently forget: How frequently you contact your subscriber base should be based on how much relevant content you have to share with them.

“There’s no magic number to work towards,” says Heather Blank, vice president of strategic services at Responsys. “What matters is what the content is and who you are sending it to.”

Email marketers need to consider how much content they have to share when planning their calendar. “How many great content stories to you have to share and talk about?” she says. “And who would be responsive to these stories?”