Wie sieht ein perfekter Newsletter aus?

Part A. Newsletter Details

Normally the last things you consider when building your email newsletter are the ‘From name’ and ‘Subject Line’. However I’ve listed them here first because recipients first look at this information to decide whether or not to open your newsletter.

1. From name: Choose something easily recognisable to recipients such as your company name and use it consistently.

2. Subject line: Encourage your audience to open the email with an informative, intriguing subject line. Learn more about writing good subject lines.