Sie haben Newsletter-Abonnenten und sind versandbereit aber sind Sie wirklich gut vorbereitet?

Sometimes you procure an item that you just know will serve a grand purpose later but, perhaps, the timing of its use isn’t quite clear yet. For me, it’s an electric sander for all of the furniture re-finishing I plan to do in the rooms of a house I don’t own yet (but that’s the subject for another post).

For some of the companies I talk to each day, that item is a precious, albeit outdated, list containing the email addresses of all of their closest friends, customers and prospects. You may know what I’m talking about: you’ve gathered a rather impressive email list over time, but now the dust is beginning to collect, and you realize that you’re running the risk of being forgotten by those signups.