Award: E-Mail-Award 2016
Product Launch of Samsung Galaxy S6
Eingereicht von:
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| Yourzine (an adeptiv agency) | Samsung Electronics |
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona.
The new product launch is key for showcasing the company's innovation and solidifying its leading position in the mobile market.
The challenge was to create a CRM program that would capitalize on the pre-launch buzz to identify interested consumers,keep them engaged, drive them to purchase and optimize their satisfaction in the post-purchase phase. Expectations for the S6 CRM campaigns were high for all phases: pre-launch had to contribute to the overall sales targets while post-purchase had to generate brand loyalty and increase customer value.
The S6 CRM campaign proved to be highly successful for prospecting, engagement and advocacy and with that it earned a high position and deep respect in Samsung's overall marketing mix. Input was used to further optimize the campaign of 2016.
The challenge was to create a CRM program that would capitalize on the pre-launch buzz to identify interested consumers,keep them engaged, drive them to purchase and optimize their satisfaction in the post-purchase phase. Expectations for the S6 CRM campaigns were high for all phases: pre-launch had to contribute to the overall sales targets while post-purchase had to generate brand loyalty and increase customer value.
The S6 CRM campaign proved to be highly successful for prospecting, engagement and advocacy and with that it earned a high position and deep respect in Samsung's overall marketing mix. Input was used to further optimize the campaign of 2016.