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We are officially entering the holiday season. Black Friday will be followed by Cyber Monday, followed by 12 days of Christmas, followed by last chance for shipping, followed by gift cards, followed by redemptions.
Before you can blink, it will be January 15. Planning for holiday 2011 is done; it's now time to execute on the plan.

When all is said and done, and you've had time to catch your breath, it's important to carefully evaluate how it went - including how your tactics affected your results, whether positively or negatively.

To that end, here are five questions you'll want to reflect on as you look back…and most importantly look forward.