Neue Silverpop Studie bewertet E-Mail-Aktivität in sozialen Netzwerken

Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, today released the results of a first-of-its-kind study highlighting a series of benchmarks against which marketers can measure the social activity of their emails.

Social networking has quickly become more than just an interesting phenomenon. Industry analysts report that 33 percent of online users now visit these sites at least monthly, and 40 percent of email participants use social sites to gather product information and recommendations. As a result, email marketers are taking a keen interest in incorporating social media into their plans. With its report, "Emails Gone Viral: Measuring ‘Share-to-Social' Performance-A Silverpop Benchmark Study," Silverpop, the first email marketing service provider to bridge the gap between email marketing and social networking through the launch of its Share-to-Social feature, will assist companies deploying or planning to deploy share-to-social functionality in maximizing the opportunities of this emerging viral technique.