Nein Nein Nein! Die „No Goes“ im Email Marketing

Lead nurturing is a fundamental must-have for great inbound marketing. According to Gleanster Research, 50% of qualified leads aren’t ready to buy. This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision.
That said, implementing an effective lead nurturing email campaign can be much harder than it sounds. There are several variables to consider when understanding just what makes the perfect lead nurturing campaign for your business and its prospects. To give you a leg up in knowing what lead nurturing practices to rule out right away before you waste time and effort creating an ineffective campaign, consider these 6 big lead nurturing no-no’s to avoid in your lead nurturing email campaigns...