Landingpage Optimierung: Wie Sie mit Kundenängsten umgehen

The first week of a new job can fill a person with anxiety. I should know, as I recently finished my first week as MECLABS’s new Junior Copy Editor. Lucky for me, any concern was answered by just a quick question or click of the mouse. The proximity (a click or call away), specificity (resources like previous articles and a company Style Guide) and intensity (“reply all” gets answers from multiple people) of each answer eased my anxiety. Optimizing your landing page can do exactly the same for your website visitors.

One of the many things I did during my first week was complete the MECLABS Landing Page Optimization Online Certification Course. While I enjoyed all of the sessions, the section on anxiety most stood out.

Like many of you, I have left websites on which I didn’t feel safe entering my information. Sometimes, I could easily pinpoint my anxiety. But other times, even as a visitor, I didn’t know what specific factors left me with such concern. This session of the course helped quell my doubts, from both the customer and marketer points-of-view.