Kennen Sie "Priority Inbox"? Nein? Damit stehen Sie nicht allein!

Econsultancy’s Email Marketing Industry Census, sponsored by Adestra, has for the past five years been assessing how companies and agencies are adapting to meet the challenges and opportunities present in the email marketing channel.

With email being rated very highly as a channel for return on investment (second only to SEO), but the effectiveness of ‘batch and blast’ techniques decreasing, it is important that marketers stay ahead of the game to maintain its effectiveness.

Each year, the Email Census looks to introduce some new questions to reflect the constant change within email marketing.

This year we asked companies the question, “Have you adapted your email marketing campaigns on account of priority inbox features now available to consumers?” The results were interesting.