Email, Social, Mobile – Wann sollte man JETZT am besten die Emails verschicken?

What are you typically doing at 3am? Sleeping I hope …

But you may also want to be sending your email newsletter.

According to a new report emails sent as early as 12am are driving the highest open rates and those sent between midnight and 3am are generating the most clicks.

(Don’t worry, you don’t have to set your alarm clock – just hit schedule and we’ll take care of it for you.)

Also, marketers are hoping to win gold on social media at this year’s Olympics, Facebook is testing another new feature, and Twitter will soon let you go back in the time.

Read about these hot topics and more in this week’s news roundup.

1. Emails sent early in the morning generate more opens and clicks

MailerMailer’s annual Email Marketing Metrics Report, which looks at over 1.2 billion opt-in email newsletters from 80,000 newsletter campaigns, was released this week. The report found that emails sent earlier in the morning drive the highest open rates and that those sent between 12 and 3am generate the most clicks. It also found that 50% of email opens occur within the first six hours after the message is sent.