E-Mail-Marketing ist persönlich

"All email communication will be of value and personal to every customer." This is a strong statement, but not an unrealistic one.
Email should contain content and a message that piques the interest and engagement of your customer. When you communicate with your customers, remember that your communication is a representation of your business and your brand. What's more, the inbox is an important part of your customer's life, a very personal place that should be treated as such.
As well as providing value, you also need to be consistent across all communication. If your messages are not coordinated across all channels (email, Facebook, Twitter), then your customer may have an imbalanced experience with your brand.
Social media is quickly impacting every channel of communication. As such, integration of social media in email has never been more important. As consumers of email, we have learned to expect a more relevant degree of communication. For example, we now receive email to get daily discounts and alerts when tickets for our favorite band are on sale or when our preferred brands are running deals. We are not as likely to tolerate receiving 10 emails because now we expect that email should be more relevant.