Die Zukunft von B2B E-Mail-Marketing

With the holidays just a week away and the new year soon upon us, now is a good opportunity to revisit my predictions for B2B email in 2011 ("How to Prepare for B2B E-mail's Future").

This year, it became clear that email is no longer the only channel by which marketers communicate. Nevertheless, email certainly remains the king of the digital channels, with an installed base of email accounts growing to 3.1 billion in 2011 and expected to grow to nearly 4.1 billion accounts by 2015.

Despite the pundits' predictions, email is neither dead, comatose, nor on life support. In fact, it continues to evolve.

Over the next four years, according to the Radicati Group's Email Statistics Report 2011-2015, corporate email accounts will increase faster than consumer email accounts because of the growth of affordable cloud-based email services. These allow businesses to extend email services to workers who did not have access to corporate email.

The Multi-Channel Evolution of B2B Email Marketing
In 2011, many B2B email marketers expanded their email strategies beyond just sending monthly newsletters and alerts. Busy B2B subscribers now demand more and expect you to send them relevant messages through multiple channels.