Die Wichtigkeit des Testens, Teil 2

In part one we looked at the testing facilities in SmartMail PRO that allows you to thoroughly check your email campaign is 100% before you deploy it. Now in part two, we share some more things you should look for when testing:

Spell Check and Proof Reading
This may seem obvious but it is amazing how many newsletters we receive with spelling errors and inconsistencies. Putting your document through a spell check is sometimes not enough. For example: spell check will not bring badly wrote grammar to your attention. It will only pick up spelling mistakes, not incorrect wording, and will sometimes pass over Australian, English and American variations of words. Proof read your email, and use the ABC spell check function in Smart Mail PRO, and better-yet, get someone else to proof read the email to get a second pair of eyes on it, and make sure they look out for:

Spelling mistakes;
Incorrect use of grammar;
Coherent writing style;
Punctuation mistakes;
Lettering consistency (e.g. make sure I is not i);
Correct use of homophones (their, there and they’re)