Beziehungsmanagement mit E-Mail Lifecycle Kampagnen

Many new marketing techniques have been given life in the internet era. Whether it was supposed to be affiliate marketing or mobile, we have certainly seen our fair share of the “next big” promotional tactics over the last couple of years. And while the craze behind many of them has come and gone, email marketing is just as hot today as it ever was, still highly preferred by both companies and the consumers they target.

According to research conducted by Redwood City, California-based ESP StrongMail, 46% of companies across the globe are utilizing email to deploy “lifecycle campaigns,” which are essentially precisely timed, automated email marketing campaigns. The firm’s research shows that 75% of respondents feel these types of programs outperform traditional programs such as those relying on the batch and blast approach. Additionally, 54% of respondents cited an increase in customer satisfaction and retention, while 67% reported a boost in subscriber engagement.