Behavioral Email Marketing – Die Wunderwaffe!

In order to offer a consistent and personalized customer experience across different interactions, sequences (or what we also call ‘flows’ or ‘scenarios’), based upon behavior and triggers, prove to be a cost-effective solution with high conversion rates.

The possibility to create event-triggered email sequences, from basic to extremely advanced, is at the core of Selligent Interactive Marketing, with additional opportunities to create cross-channel scenarios. Digital marketing expert Dave Chaffey defines, what he calls ‘behavioural email marketing’, as ‘producing super-relevant emails since they’re sent based on previous customer behaviour like signing up for an email, purchasing a product, doing a search or baling out of a shopping basket’.